IA — Intelligence Artificielle. French for artificial intelligence. Aumifour is fully rebranding into EDIT’IA — a complete, AI-native fashion experience. Styling, discovery and curation, entirely reimagined. Arriving in the next few weeks.
Aumifour was where the story began. EDIT’IA is a clean break — rebuilt from the ground up as a fully AI-driven fashion house, where artificial intelligence learns your taste and edits the entire world of fashion down to what's truly you.
New name, new platform, an entirely new way to shop — with the houses you love, including Ciel Cashmere, at its heart.
Curation as a craft. Fewer, better choices — selected, not endless scroll.
AI that understands silhouette, season and you, then does the editing for you.
From discovery to styling to checkout — one intelligent, beautiful journey.
Ciel Cashmere keeps its own world and its own voice. On EDIT’IA, intelligence simply helps the right people find it.
Discover Ciel Cashmere →Describe a moment — a wedding in Provence, a Monday in the city — and receive looks edited to your taste, size and wardrobe.
No more endless browsing. EDIT’IA learns what you love and surfaces the houses and pieces worth your attention.
A wardrobe that evolves with you — season by season, occasion by occasion, always curated, never cluttered.
The rebrand is live. The intelligence is coming. Leave your email and we'll bring you in the moment the doors open.
